Agsar Interior Emulsions are ideal for Indian homes. They are washable, anti-bacterial, and low-VOC, making them perfect for living rooms, bedrooms, and kitchens. Our emulsions offer excellent coverage and come in 100+ beautiful shades.
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Agsar interior paints typically dry to the touch within 2-4 hours. Second coat can be applied after 6-8 hours. Full curing takes 7-10 days for maximum durability.
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Agsar interior emulsions cover approximately 130-140 square feet per litre for a single coat, depending on the surface texture and application method.
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Agsar exterior emulsions are specially formulated to withstand harsh Indian weather conditions. They offer UV protection, water resistance, and temperature regulation for long-lasting beauty and protection.
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Agsar exterior paints come with a 5-7 year warranty depending on the product range. Our premium exterior coatings offer up to 10 years of protection.
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Agsar waterproofing solutions create a protective barrier on walls that prevents water penetration. Our products are flexible and bridge hairline cracks, keeping walls dry and preventing dampness, peeling, and efflorescence.
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For terraces, we recommend Agsar Waterproof Cement Paint or our specialized Terrace Waterproofing Coating. Both provide excellent protection against water seepage and are heat-resistant.
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Agsar offers premium wood finishes including polyurethane (PU) coats, melamine, and NC (Nitrocellulose) lacquers. PU finishes are best for furniture as they offer high durability and a beautiful glossy finish.
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Clean wood surfaces with a soft cloth and mild soap solution. Avoid harsh chemicals. For best results, use Agsar wood care products to maintain the shine and protection.
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Agsar manufactures a wide range of industrial coatings including anti-corrosion primers, epoxy paints, polyurethane coatings, zinc-rich primers, heat-resistant paints, and floor coatings for factories and warehouses.
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Agsar industrial paints are used across multiple sectors including automotive, shipbuilding, construction, infrastructure, heavy machinery, chemical plants, and food processing facilities.
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Agsar Paints was founded in 1964 as Agsar Chemicals and incorporated as Agsar Paints Pvt. Ltd. in 1974. We have been manufacturing premium paints for over 60 years from our headquarters in Tuticorin, Tamil Nadu.
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Agsar has 15+ branch offices and 20,000+ dealers across South India and beyond. Our network covers Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Telangana, Puducherry, Goa, and other states. Use our dealer locator to find one near you.
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Agsar paints stand out for their quality, affordability, and innovation. We were the first in India to create an Inside-Outside Emulsion. Our paints are ISI-marked, eco-friendly, low-VOC, and recommended by government departments including PWD.
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Yes, Agsar provides free technical guidance for all customers. Our team of experts offers product recommendations, application advice, colour consultations, and troubleshooting support.
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Agsar offers paints at competitive prices suitable for every budget. Our range includes economy, mid-range, and premium products. We provide professional-grade coatings at prices accessible to homeowners and contractors alike.
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Yes, primer is essential for best results. Agsar primers seal the surface, improve paint adhesion, reduce porosity, and provide a uniform base for the top coat. This ensures longer life and better finish of your paint.
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For fresh walls, use Agsar Wall Primer. It provides excellent sealing, prevents efflorescence, and creates the perfect base for emulsion paints.
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Wall putty is a fine white powder that fills minor imperfections, cracks, and holes on the wall surface. Agsar putty creates a smooth, even surface for painting, ensuring a professional-quality finish.
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Mix Agsar putty with water to a smooth paste. Apply in thin layers using a putty knife. Allow each layer to dry before applying the next. Sand the surface lightly after drying for a smooth finish.
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Look beyond price per litre. Compare: actual coverage per litre, warranty period, VOC certifications, physical shade cards, and whether the brand offers free site consultation. Surface condition affects the outcome as much as the product itself.
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Our interior ranges are low-VOC, releasing fewer volatile organic compounds during and after application.
\u2022 Conventional: 50\u2013150 g/L
\u2022 Low-VOC: under 50 g/L
\u2022 Zero-VOC: under 5 g/L
Low-VOC paints now match conventional paints on durability, washability, and colour retention at just 5\u201315% price premium.
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Yes, our premium ranges cover defects like peeling, cracking, or excessive fading.
Typical ranges:
\u2022 Economy interior: 2\u20133 years
\u2022 Premium interior: 5\u20137 years
\u2022 Premium exterior: 5\u20138 years
\u2022 Luxury/weatherproof: 8\u201312 years
Warranty requires correct application on a properly prepared surface.
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Request through the Contact Us page, or visit your nearest Agsar Paints dealer\u2014they can help you visualise shades in your actual room lighting before you buy.
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Through our authorised dealer and distributor network. Use the dealer locator on our website or contact our support team.
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Interior Paint
6 questions
One litre covers roughly 120\u2013140 sq.\u00a0ft. for a single coat on a smooth, previously painted wall. Fresh or porous surfaces drop closer to 100 sq.\u00a0ft./L.
Estimate: measure total wall area (length \u00d7 height of each wall, minus doors and windows), divide by the coverage rate, then multiply by 2 coats.
Our in-store team can do this calculation for you free.
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Most interior emulsions are touch-dry in 30\u201360 minutes and ready for a second coat within 2\u20134 hours.
\u2022 Touch dry: 30\u201360 min
\u2022 Recoat ready: 2\u20134 hours
\u2022 Full curing: 7\u201314 days
During the curing period, avoid scrubbing, hanging heavy fixtures, or applying masking tape.
Pro tip: Maintain 20\u201330\u00b0C and good ventilation. Humidity above 85% extends drying.
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Yes, in almost all cases. Primer seals the surface, evens out porosity, blocks stains and alkalinity from fresh plaster, and helps the topcoat colour develop true and consistent. Skipping primer on new plaster or a drastic colour change usually means patchy coverage and needing an extra coat\u2014costing more than the primer itself.
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Matte and low-sheen suits living rooms and bedrooms (hides imperfections). Kitchens, bathrooms, and children\u2019s rooms do better with satin or semi-gloss\u2014easier to clean and more moisture-resistant. Higher sheen reflects more light but shows surface flaws more readily.
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Our premium interior emulsion ranges are scrub- and stain-resistant\u2014everyday marks (crayon, food splashes, fingerprints) wipe away with a damp cloth without dulling the sheen. Economy ranges prioritise cost and are washable to a lesser degree; we\u2019d recommend a scrubbable range for high-traffic rooms.
Our ranges are formulated for higher solid content and finer pigment dispersion. We always recommend comparing a physical swatch side by side\u2014the difference is visible to the naked eye.
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Exterior Paint
5 questions
Exterior paints use more flexible, weather-resistant binders that expand and contract with temperature swings without cracking, plus UV-stable pigments and anti-algal/anti-fungal additives. Interior paint isn\u2019t built for any of that\u2014the two shouldn\u2019t be used interchangeably.
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A quality exterior emulsion on a well-prepared surface typically lasts 5\u20138 years. Harsh coastal or industrial environments shorten that. Premium weatherproof ranges with longer warranties are formulated to hold colour and film integrity for longer under UV and monsoon conditions.
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Avoid application during active rain or humidity above 85%.
Optimal conditions:
\u2022 Temperature: 15\u201335\u00b0C
\u2022 Humidity: Below 80%
\u2022 No rain expected for 24\u201348 hours
\u2022 Surface completely dry
Some of our exterior ranges have quick-dry and rain-resistance technology (film resists a light shower within 2\u20134 hours).
Best time: Post-monsoon (Oct\u2013Nov) or pre-summer (Feb\u2013Mar).
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Yes. Our exterior ranges include anti-algal and anti-fungal additives that create an inhospitable surface for spores. Protection lasts as long as the paint film remains intact.
Limitations: no paint makes a wall completely immune in perpetually damp conditions. Shaded walls facing north are more prone; annual cleaning helps maintain protection. Clean existing growth with a fungicidal wash before repainting.
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Compare across brands on:
1. Warranty period (5\u201310 years standard)
2. Crack-bridging ability (>0.5\u00a0mm)
3. Dirt-pickup resistance
4. UV colour retention / chalking resistance
5. Coverage per litre (field, not lab)
We\u2019re happy to share test data and warranty terms alongside any competitor\u2019s data sheet so you can compare on equal footing.
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Primer & Putty
4 questions
Primer serves five essential functions:
1. Sealing porous surfaces
2. Blocking stains and smoke damage
3. Neutralising alkalinity from new plaster
4. Creating a bonding layer for the topcoat
5. Reducing topcoat coats needed by 20\u201330%
Skipping primer = patchy colour, 3\u20134 coats needed, premature peeling. Primer costs 30\u201340% less than topcoat\u2014far cheaper than repainting.
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If existing paint is sound and you\u2019re using a similar colour, primer is optional but still recommended.
You MUST primer when: making a big colour change, covering stains, bare plaster patches, switching paint base types, or painting glossy surfaces (after sanding).
Pro tip: Even when optional, primer is cheap insurance\u201430 minutes to apply, saves hours of rework.
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Putty is a thicker filler that levels out surface irregularities and hairline cracks. Primer is a thinner sealer applied after putty (and sanding) to seal the surface for the topcoat. Putty smooths; primer seals\u2014both play different roles in the same prep sequence.
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Two coats, applied perpendicular to each other with light sanding between coats and after the final coat. This gives a smoother, more even base than a single thick coat, which tends to crack or show trowel marks.
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Wood Finishes
4 questions
Paint sits on top as an opaque film hiding the grain; wood finishes (melamine, PU, clear lacquer) protect while letting the natural grain show through, often enhancing it. Choose based on whether you want visible wood texture or solid, uniform colour.
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Standard interior wood finishes aren\u2019t built for direct sun and rain. For outdoor wood, use exterior-grade or marine-grade finishes with UV-resistant resins and better moisture resistance to prevent greying, cracking, or warping.
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Matte and satin suit large furniture and flooring (forgiving of scuffs, fewer fingerprints). Gloss gives a richer, more reflective look highlighting the grain beautifully but shows scratches and dust more\u2014better for statement pieces and doors.
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Our PU and melamine ranges form a protective film that reduces moisture absorption, making the surface less hospitable to termites and fungus. For heavy termite-risk areas, we still recommend timber preservative before finishing\u2014finish alone isn\u2019t a substitute for pest treatment.
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Waterproofing
4 questions
Warning signs: damp patches on ceilings below the terrace, peeling paint/plaster after rain, musty smell, visible cracks or ponding water. Get inspected before the next monsoon rather than after damage sets in.
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A properly applied system typically lasts 7\u201310 years. Surface preparation accounts for 80% of success; annual inspection and minor touch-ups can extend life to 12\u201315 years. The investment pays for itself by preventing far more expensive structural repairs.
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Hairline cracks need routing out and filling with flexible crack filler first. Larger structural cracks should be assessed for cause\u2014waterproofing treats surface water ingress but doesn\u2019t fix underlying structural movement.
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Waterproof exterior paint resists rain on vertical walls and applies like regular paint. A dedicated waterproofing coating or membrane is a thicker, purpose-built system for horizontal surfaces (terraces, bathrooms, basements) where standing water demands much higher protection than wall paint provides.
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Industrial Coatings
3 questions
Manufacturing plants, warehouses, chemical processing units, marine/port infrastructure, and heavy machinery\u2014anywhere surfaces face abrasion, chemical exposure, high heat, or corrosive conditions.
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Yes. Our ranges include anti-corrosive primers and chemical-resistant topcoats for metal structures, tanks, and flooring exposed to oils, mild acids, and alkalis. We recommend a site assessment before specifying for industrial use.
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Yes. Our technical team works with facility engineers to specify coating systems based on exposure conditions (chemical, thermal, abrasion), substrate type, and required service life\u2014no one-size-fits-all product.
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Brand Comparison
12 questions
Rather than a blanket \u201cwhich is better,\u201d compare on specifics that affect your project:
\u2022 Coverage per litre
\u2022 Warranty period
\u2022 VOC content
\u2022 Shade range and colour-card accuracy
\u2022 Price per litre for an equivalent tier
We\u2019re happy to share our technical data sheets alongside any competing brand\u2019s so you can make a like-for-like comparison rather than relying on brand name alone.
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Ask of any brand: how many coats for full opacity, how washable is the finish, and how well does colour hold over a few years. Pick up sample testers of both and apply a swatch on your actual wall in your room\u2019s lighting\u2014that side-by-side test tells you more than a spec sheet.
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Berger Paints is one of the established large manufacturers with wide distribution. Compare on: coverage per litre, warranty years, crack-bridging and anti-algal technology for exteriors, dealer support, and site-visit availability. We share technical data sheets alongside any Berger product\u2019s so you can compare features, not just brand names.
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AkzoNobel\u2019s Dulux is a global brand with strong colour marketing. For Indian conditions, check: BIS/ISI compliance, monsoon performance claims, actual warranty documents (not just warranty \u201cperiod\u201d on the can), and local dealer availability. We\u2019d recommend comparing published data sheets for the specific product tiers you\u2019re considering.
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Nerolac is strong in industrial and automotive coatings and also offers architectural ranges. For home projects, compare the architectural product tiers directly: warranty terms, coverage efficiency, and local dealer support. Ask any brand for the warranty document tied to the exact product code you\u2019re buying.
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Pricing varies by product tier, city, and dealer for every manufacturer. The fairer comparison is MRP per litre for equivalent tiers (e.g. premium exterior vs premium exterior, not economy vs premium), since price differences often come down to solid content and coverage rather than markup. Your nearest dealer can give you a current price list to compare directly.
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No single brand wins across every product\u2014coverage depends on the specific product\u2019s solid content, surface porosity, application method, and colour (dark over light needs more). Compare the hiding-power numbers on published TDS (technical data sheets) and do a swatch test with two coats on your actual wall before deciding.
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Warranty terms vary by specific product tier for every manufacturer\u2014typically a few years on economy ranges up to a decade or more on premium exterior ranges. Ask any brand, including Agsar, for the warranty document tied to the exact product code you\u2019re buying. A warranty is only as good as the terms attached to that specific product and correct application\u2014not the brand name alone.
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Yes\u2014most authorised dealers can do computerised shade matching from a physical sample or competitor shade card. Bring a physical chip rather than a photo for accuracy. The match may not be exact (formulations differ), but it will be within an acceptable delta for most projects.
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Generally yes, with caveats: water-based over water-based systems are usually compatible. Avoid switching solvent types mid-system (e.g. oil-based primer under water-based topcoat). When in doubt, use the full system from one manufacturer because warranties typically require the recommended system. Always sand glossy surfaces before applying a different brand\u2019s coat.
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Weatherproofing performance depends on the specific product tier within a brand\u2019s range, not the brand as a whole. A premium exterior product from any established manufacturer will typically include crack-bridging and anti-algal technology. Compare published TDS data (crack-bridging percentage, dirt-pickup resistance, warranty years) for the specific product codes you\u2019re considering, rather than judging on brand reputation alone.
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Larger national brands offer wide distribution and broad marketing reach. Where we focus: direct, hands-on site consultations; faster local dealer support; and competitive regional pricing on comparable tiers. Which matters more depends on your project\u2014compare data sheets and warranty terms feature-for-feature, and let that comparison speak for itself.
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Our team can help you pick the right product, calculate quantity, or arrange a free site visit.
